The Apple iPad will fail. As tablets go it is certainly the best on the market but it will fail because people have no use for tablets. It is basically a big iPod touch, suprisingly lacking in imagination from Apple. They have built what everyone expected them to build.
Pic: Gizmodo
However great Apple’s design is they cannot escape the basic dimensions of a large, flat device which make it very awkward to handle. They are too big to be carried in a pocket which , along with a $499 to $829 price tag, puts them in competition with netbooks and laptops. Jobs said it was for “Browsing the web. Doing email. Enjoying and sharing pics. Watching videos. Enjoying music. Playing games. Reading ebooks.”
Everything done better elsewhere
Lets take each in turn. It may be better for casual browsing but how do I use it? Do I hold it in one hand while browsing with the other? Do I lean it on something? But then that would make it harder to touch the screen. It is just awkward. Same goes for email, when I am typing I want to see the screen in front of me I don’t want to be typing on the screen unless I am using a mobile like the iPhone. The bigger screen is good for pic sharing but I’m more likely to have my mobile with me when I want to show a photo, not a tablet. Laptops are better for video because the screen is naturally supported, music is better on an iPod. Consoles are better for games. As for ebooks, the screen still strains the eyes if it is not E Ink so in this department the Kindle is better. The problem for the iPad, and for tablets generally, is that they do nothing sufficiently well to warrant a separate device category.
And Kindle sales have shown that the market for these types of reader is relatively small. Since it’s launch in 2007 it is estimated to have sold 1.5 million units. By contrast the iPhone, which also launched in 2007 has sold 42 million units and that is with it being carrier tied in most markets.
No mass market appeal
Of course it will get a great reception in the technology press as this is the type of gadget that tech enthusiasts want. Mike Arrington event went as far as trying to build one himself. However I don’t think it has any mass market appeal which is why, once the froth is out of the way, the sales will be very disappointing.
Apple has failed before, the Apple TV being a notable example, but it has no record of recent failure with something as hyped as the iPad. This will be a big blow to them and it will be interesting to see how they respond. Do they come back with a better device? Something more book shaped would be my preference. Apple has sold 42 million iPhones. The iPad will never get to 5% of that total in its present incarnation. And that is failure.
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