Driving around the UK I am assaulted by various billboards with assorted celebrities telling me how easy Sky+ is. They are essentially extolling the virtues of PVRs but the ad campaign implies the only service which supplies such functionality is Sky+ which, of course, requires a Sky subscription.
What amazes me is that Humax has not piggybacked on this by pointing out that you can have all the same features with no subscription by buying one of their boxes. They are equally easy to use. I bought one for my mum and she was up and running in no time. Sky is making money by making people pay a sub for something they can have for nothing. Astonishing.
Disclosure: I own a Humax box, so does my mum.
