I should be more interested in f8 than I am considering we’re about to launch a FB app. Yes I read the predictable Valleywag post saying how terrible Zuckerberg was. Then I watched the video and realised he was perfectly competent if slightly dull. The main news seemed to be about what didn’t happen namely FB connect and a payments system.
The real earth-shattering development will be FB connect. It’s great news for users who will be able to link up cross platform without creating a new account – this is how I understand FB connect anyway, correct me in the comments if not. It will promote competition between platforms and allow users to pick the SN which suits them best. I guess FB are doing it because they think they will disproportionately benefit as the best platform. I don’t think there’s much doubt about that right now but it won’t necessarily stay that way forever.
The lack of a payments system exercised some app developers, including the illustrious Max Levchin, who seem to think if there is a payment system people will start paying for apps. Fellow widgetmakers – I tell you now – nobody will ever pay money for a FB app. Look at Causes – people only donate on average 21c per year on things they actually support. They will not pay anything for your apps. Accept it. People pay for iPhone apps because people pay for iPhones. If they won’t pay for FB they won’t pay for FB apps.
Advertising is the game. We think we have cracked the way of getting advertisers to pay far higher rates on our FB app and we should be ready for release in the Autumn (Fall) so you can install it and judge for yourselves then.
Read more:
On friend bankruptcy
On useful advertising
On the future of social networks
Pic: phil-it
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