On Carol Bartz

Carol Bartz is Yahoo’s new CEO, and its last. To remain as an independent company Yahoo needs not only a great leader but a great innovator. By appointing Bartz the Yahoo board has signaled it is getting ready for a sale once the market picks back up. I can’t see a 60-year old wanting to hang around too long so Bartz will whip Y into shape, sell it and retire.

To my mind Bartz comes into the ‘manage decline more efficiently’ category of CEO. There is no suggestion in her background that she is a great innovator, her qualification for the job seems to be that she whipped a chaotic Autodesk into shape. Yahoo is certainly chaotic but I suspect Bartz’s job is to bring order in readiness for a sale rather than put it back on its feet, a task which is close to impossible. Charles Arthur picked up on the key phrase in her remarks “I believe there is now an extraordinary opportunity to create value for our shareholders”.

Fairly early on she will start to rationalise the business, getting in cash for valuable yet peripheral assets and selling off a lot of Yahoo’s startup acquisitions. Flickr could go and it would not surprise me to see Yahoo lose Delicious in this fire sale and with Joshua Schachter now at Google that is its most likely destination. She is certainly decisive to carry this off in short order, Bartz was not shy in applying the boot to Sue Decker’s behind. Despite Jerry Yang’s protestations I expect he will formally depart as ‘Chief Yahoo’ once he realises Bartz’s objective is to gut the company ready to be sold.

Arthur points out that Yahoo made “$660m on revenues of $6.97bn”. I wonder how many of its 15,000 contribute to that seven billion dollars. Bartz will not take long to find out and it would not surprise me to see that number cut in half inside a year. That should deliver a short term boost to profits enough to attract a buyer. Once that process is complete Yahoo will go looking for a buyer. The most likely candidate is still Microsoft and they will be attracted by a lower price and willing suitor this time round. An additional benefit to MS is that that can sit back while Bartz does all the dirty work then be seen as the benign saviour rather than moustache twirling villain.

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