More trouble for Microsoft as it emerges that Linux servers take 12% less energy than Windows Server 2008. This is another straw in the wind for Microsoft. With energy prices as high as there are any company which can take 12% off your costs is an attractive alternative. MS is being assaulted by different competitors, large and small, from all sides in all its core businesses. It’s response? Buy an ailing Yahoo. Not good.
Microsoft isn’t dead (yet)
When Paul Graham mooted the death of Microsoft the impressively named Don Dodge replied with a post pointing out that MS revenues grew by $4bn to 2007. I looked at the MS earning releases which place a lot of emphasis for future success on Windows Server 2008 and the entertainment and devices division. No mention of Vista which is looking increasingly like a bust. Whilst revenues have been growing MS is sailing into a world which for the first time looks like they will face serious competition in all of their core products.
Microsoft’s historic strength was operating in markets with almost no competition. For years nobody produced a serious alternative PC OS or enterprise suite but both of those games are changing rapidly. And as these products will be increasingly browser based MS won’t be able to pull the trick which doomed the competition for Office. Of course they could fiddle with IE to make the MS alternative work better but with Firefox and Opera out there this strategy would more likely result in companies ditching MS altogether. MS brass realise this even if Dodge doesn’t which is why they launched the Xbox and it is also behind their move for Yahoo. MS thinks if it can diversify and get some of that sweet cherry pie of advertising all will be well. Comforting but wrong.
Dodge cites the Apple/MS desktop stats to claim MS has a good position in search. This is a total canard. Apple has 6% of the desktop market but they are doing something innovative and different with that 6%. MS has 10% of the search market with a me too product. He also cites Windows mobile, which is awful and faces serious competition from a number of different competitors, not least Google’s Android. On balance I’m closer to Graham on this one.
Skate to where the puck is going to be
When Steve Jobs talks about Apple strategy he quotes Wayne Gretsky: skate to where the puck is going to be. MS skates to where the puck was 15 years ago then persuades itself that’s where the puck is. The emergence of the Internet spooked them and they didn’t respond well. First was the laughable attempt to usurp the Web with MSN, then there was Netscape.
Ironically, going after Netscape was the worst move MS ever made. Netscape was always vulnerable because they never cracked a reliable business model. They were built on sand whereas Google is built on rock solid revenues. Looking back, by destroying Netscape MS harmed itself. It may have removed a short term competitor but by crushing a company with huge natural vulnerabilities it lulled itself into a false sense of security and tied itself up with regulators for the next ten years.
While I don’t agree with Graham that MS is dead, I think it is in a downward spiral and getting out of it in its current state looks less likely by the day.