Google Apps is starting to turn from a sideshow into a proper business. Google seems to be using revenue from its search business to undermine paid for software of a competitor, Microsoft. Ironically this is how Microsoft killed Netscape and unfortunately for MS it is a very effective tactic. There are far too many advanced features in MS Office which means it is vulnerable to a stripped down competitor like Apps. Google charges comparatively nothing ($50 per year for the premium service) and hosts everything itself.
This approach is not without weaknesses if Google wants to get out of the SME market. As they grow some enterprises may want to take all their applications in house, not host them on Google’s servers. At the moment Google only offers its enterprise apps stuck to its own servers. Cloud computing is very attractive but any large organisation will want to control its own cloud.
Ultimately what I really want is the capability to hack together different suites into one service. So for example we could use Gmail for mail, SocialText for wikis, Sonar Dashboard for networking and Connectbeam for tagging and search. New services should be easy to trial and add to enable quick decision making when someone finds a new app they want to try. At the moment getting a new application added to a corporate environment is a very time consuming process with the result that the applications being used are miles behind what is available.
Software alone is not the solution though, these tools can only support good management. I am currently reading the Human Side of Enterprise. It was first published in 1960 but is fresh as the day it was written. The approach to management it espouses is maximum freedom and maximum responsibility for employees. Most organisations are not run this way and still cling to the idea that people are naturally lazy/incompetent and need to be constantly corralled by a management class. The alternative view is that people are naturally enterprising and will respond positively to a challenge so long as they aren’t constantly interfered with. Organisations like WL Gore & Associates and Semco have succeeded taking this approach long before collaborative software became a reality. And to really get the best out of collaborative software, management will have to change too.
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